NBS Model

The NBS Model is a visual depiction of the Six Core Elements of any business that must be influenced and reinforced to be a successful company.

This process applies to companies, in any industry.



  • SYSTEM This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real.
  • ASSOCIATION Simply put, we can’t do it without great people. This means surrounding yourself with great people, top to bottom, because you can’t achieve a great vision without a great team.
  • INTELLIGENCE This means cutting through all the feelings, personalities, opinions, and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.
  • LOGICAL ORDER This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You’ll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization.
  • OBSTACLES Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down, and making them go away forever.
  • RATIONALE Strengthening this component means getting everyone in the organization 100% on the same page with where you’re going and how you’re going to get there.

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